submitted by Smart_Smell to Robopay [link] [comments]
Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.
General conceptMichelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.
Work with opinion leadersMichelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.
Referral Bonuses and MLM MarketingThe development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.
Gifts, contests and sweepstakesMaking a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.
Are marketing strategies effective? More thanThe cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
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Hi everyone, it’s been a difficult few weeks for everyone around the world with a constant barrage of sobering news – from COVID-19 to super cyclonic storms to George Floyd. I hope this update offers some much needed respite. Here’s your week at Parachute + partners (1 May - 7 May'20):submitted by abhijoysarkar to ParachuteToken [link] [comments]
Congratulations to Foo for winning the inaugural Parachute Crypto League (which started last week). New leagues (including ones with $PAR prizes) were added this week. New Parachute league was added as well. How does it work? Click here to find out. Hope you got a chance to partake in the Tiproom giveaway event. Bose hosted a Football-themed trivia in TTR for some sweet $PAR rewards. Noice! Gamerboy’s random quiz for 1k $PAR per question got everyone scratching their heads. Unique and Victor’s trivias were pretty as well. Charlotte changed up the format of standard tiproom quizzes with a new one this week. Cap shared a sneak peek of what’s to come in the next few weeks. New $PAR use-case as well. Plus, latest digestives coming up. The 2FT ongoing theme continued with "videos featuring bands or artists whose name starts with the letters U, V, W, X or Y" this week. Check out all the cool music that got posted from Sebastian’s playlist. Epic gif Peace Love. Haha! Want to get some $PAR for staying in shape during the lockdown? Don’t forget to check out the TTR Pushups Contest. And if you were a fan of Jason’s Financial Fridays in 2gether, stay tuned for next week since it is coming back to Parachute. ParJar is currently at 32k+ users and 1.4M+ tips. Epic!
Jason shared a sneak peek into his computing setup. Pretty cool!
aXpire COO Matthew Markham wrote about the effect of legal billing software on law practice management. The monthly 200k $AXPR burn can be tracked here. 2gether CEO Ramon Ferraz routinely sends out emailers with project updates to all Founders (registered 2gether members). Click here to check out the latest. The crew also compiled a list of 7 books to read in order to learn about cryptocurrencies. Voyager introduced $XRP (Ripple), $EOS, $XLM (Stellar), $OMG (OmiseGO) and $ZRX (0x) to its Interest Program. Read more about it here. They celebrated it with a massive 5k $XRP giveaway along with an interest boost program. CEO Stephen Ehrlich sat down for an interview on Scott Melker’s (The Wolf of All Streets) podcast this week. Stephen was also interviewed by Jason Hartman (host of Creating Wealth Show). Switch released the first set of a 10 part series blog posts this week chronicling the story of the project starting with the beginning, move from Ethershift to Switch, launch of SwitchDex and the various Switch tokens. More to come next week. Fantom submitted a proposal to the MakerDAO community for adding $FTM as a collateral for $DAI. The latest technical update was published as well. The update covers news such as Fantom’s consensus protocol now being compatible to Application BlockChain Interface (ABCI). ABCI allows blockchain "transactions to be processed in any programming language". Saweet! Read more about ABCI compatibility here. The first Uptrennd Halvening ($1UP gets doubly difficult to earn) is expected to happen around the time of bitcoin halvening. Altcoin Buzz talked about it in their latest video. Huge congratulations on crossing 100k members! Uptrennd also announced a Citizenship program aimed at improving the overall quality of posts and comments by offering more giving power to higher ranked members. Jeff also sat down for interviews with Scott Cunningham for BeInCrypto and with Cash Alternative TV this week.
Amazing achievement, Uptrennd!
Following the launch of Pangaea Phase 3 last week, Harmony started an incentivised testnet staking program this week for delegators in partnership with Binance. The April #pow thread (i.e. project updates from April) can be found here. It was also summarised into an article. If you missed last week’s AMA, you can catch up from the transcript. Pangaea Phase 3 testing now has 1k+ validators and delegators. Noice! Part 2 from last week’s smart contract webinar was released. Harmony's Edgar Aroutiounian gave a presentation at Ready Layer One's online conference on BLS Aggregate Signatures. The project joined Indian state Telangana’s Blockchain District Accelerator program T-Block Accelerator as an official platform partner. Cointelegraph covered this news as well. The team also shared the latest updates through a community hangout. IntelliShare founder Raymond Xiong will appear for an AMA with CoinKeeper next week. Elections for the 6th Autonomous Committee started this week. GET Protocol shared their thoughts on how to reopen Dutch museums safely. COTI’s April rewards were distributed. Crypto analysis collective Trade Dog’s in-dept project review was released. Congratulations on getting the highest rating. If you have missed the events of April, the latest newsletter’s got your back. DoYourTip announced a partnership with InFocus Games to have their mascot Tipply as a playable character in the Pathfinders game in the form of an ERC1155 asset. The demo is live already. Have fun gaming! A DYT trading league on Crypto Leagues was started as well.
Harmony’s Pangaea P3 testing turned out to be a success with high participation throughout
Read all about Opacity’s April updates here. District0x’s latest weekly update report can be read here. The latest Hydro blogpost cleared some FAQs about prepaid cards. Community requests for the latest Sentivate update was closed this week. The update includes browser upgrade, devMode toggles etc. The code commits can be tracked on GitHub. Check out how stream and play works here. If you are worried about censorship resistance of the Universal Web, have a read of this tweet thread. Plus, a $BTC giveaway contest was launched by the crew as well. Chief Engagement Officer at OST, Simona Pop, spoke at the first ever Ethereal Virtual Summit this week in addition to speaking at Ready Layer One’s community event (as mentioned in the last update). The SelfKey team explored if there was a causal relationship between developer activity and market cap of a project. The data breach compilation article was updated. The crew will be hosting an AMA next week. The progress report for April was published. Now that Constellation’s Hypergraph Mainnet is live, read all about the current status and what next here. The team sat down for an AMA with KuCoin. The community-built balance-checker lets you look at mainnet wallet balances. The Yazom Mobile app got approved by Google Play. You can register for early access on the website. Blockchain Radio was integrated with CyberFM this week. This means all 17 featured shows and 23 radio hosts of Blockchain Radio will now be available on the CyberFM app.
And with that, we close for another week in the Parachuteverse. See you again with another update. Ciao.
Bitcoin options are breaking records, and exchanges are competing for this segment. We will tell you what these tools are and how they worksubmitted by Smart_Smell to Robopay [link] [comments]
The cryptocurrency market is constantly evolving, integrating with the traditional and inheriting complex financial products such as futures and options.
Some types of fixed-term contracts are already firmly established in the bitcoin industry. This is noticeable by the activity of traders on the CME.
However, the situation with options is somewhat different. These derivatives are difficult to understand among ordinary market participants and are not yet so popular.
Nevertheless, there is a demand for such tools, as evidenced by the growth dynamics of this market segment and interest from platforms such as Binance and Bitfinex.
Bitcoin options have already been offered on CME, LedgerX and Bakkt, which are regulated and oriented primarily on whales. Among the unregulated sites, the leader is Deribit, followed by FTX and OKEx.
ForkLog magazine figured out what options are and what types of options are. We will talk about the features of these tools and the current state of affairs in the segment. In this article you will also find comments by leading market experts on the role of options in the industry.
What are options and how do they work?An option is a financial contract concluded between two parties — the holder and the seller. The first receives the right, but not the obligation, to buy or sell a certain amount of the underlying asset at the strike price (strike price) on a specific date (expiration date).
The seller undertakes to buy or sell the asset at the request of the option holder. The latter pays the seller at the time of purchase of the contract a certain amount of money — the so-called premium.
The rights and obligations of the holder and seller differ significantly. The former has the right to choose whether to exercise the option or not. The seller is obliged to fulfill the terms of the contract at the request of the holder.
Parameters such as the type of underlying asset, expiration date, strike price are fixed at the time of issue of the contract, after which they cannot be changed.
Like futures, options are derivative financial instruments and derivatives. This means that they can be based on various underlying assets (BA) — stocks, indices or cryptocurrencies.
“Like the options already existing in traditional finance for all major assets, there are contracts based on BTC and ETH on the cryptocurrency market. They are very interesting financial products“, said Su Zhu, head of Three Arrows Capital, in a conversation with ForkLog.
Options are used both for hedging risks and for speculative trading. For example, a speculator confident in the growth of the underlying asset buys a call option. If the BA price rises above the strike, the trader can use his contract to buy a discounted asset.
“Derivatives such as options allow users to hedge risks and generate revenue. Derivatives play a key role in the traditional financial market. These tools are needed so that the cryptocurrency market continues to grow and develop, being filled with new participants“, said Aaron Gong, vice president of Binance Futures.
Practical use of optionsConsider the simplest example of options hedging. Suppose there is a company manufacturing tomato paste, sauces and ketchups. There is a farmer supplying this company with tomatoes. He acts in conditions of fierce competition, close to perfect.
It is extremely important for a company to buy raw materials cheaper to minimize production costs and remain profitable. The farmer, in turn, hopes for a long-term cooperation with the company so as not to lose a major client.
The company offers the farmer an option, assuming the right to buy 10 tons of tomatoes of the next year’s crop at the current price — say, $1,000 per ton. To exercise this right, the company pays the farmer an option premium of 3% of the total transaction amount of $10,000, that is, $300.
The farmer will have to, at the request of the company, sell the appropriate quantity of goods at the above price and at a specified time.
A year later, the crop was high, which led to a decrease in the market value of tomatoes to $800 per ton. The company decides not to exercise its right to purchase raw materials for $10,000, as other farmers can buy the same 10 tons of tomatoes for only $8,000.
Thus, having lost only $300 as a premium on an option, the company is insured against price risk. Buying raw materials at a significantly lower market price is more than worth the price of the option contract.
Let’s imagine another scenario: the crop turned out to be unimportant and the price of scarce tomatoes jumped to $1200 per ton. Then the company will certainly take advantage of the right to purchase tomatoes for $1000. Thus, the result is any case.
It is easy to guess that the options can be used by miners to hedge the risks of adverse changes in the price of the extracted asset. For example, expecting a decrease in the price of BTC, miners can use options that give them the right to sell cryptocurrency in the future at a price higher than the breakeven point.
“Miners are already very active in options markets. And, probably, they will remain active“, Su Zhu said.
Su Zhu is confident that in the long term, options will make the cryptocurrency spot market more liquid and attractive to a wide range of participants. He added that the growing popularity of such contracts among miners could significantly reduce sales pressure.
“Options give miners the opportunity to fix the price of coins mined in the future. Miners can better manage their production costs and protect themselves from market volatility“, said Aaron Gong, expressing confidence that the popularity of options will continue to grow.
According to him, such tools open up new opportunities and may be of interest to speculators, funds and long-term cryptocurrency holders.
“Institutional investors are also showing growing interest in options and other derivatives. Last week it was reported that the famous Wall Street trader Paul Tudor Jones allocated a few percent from his Tudor BVI fund for bitcoin futures. This is a positive signal, which means that more and more institutions are interested in the cryptocurrency market“, Gong added.
However, option strategies are not suitable for every market participant — effective work with these tools requires certain experience, Co-founder of CoinIndex.agency Julia Sporysh is sure:
“Of course, in order to use this effectively, the miner must have an experienced trader (option strategies are some of the most difficult on the market) — or they will have to unite and work through specialized trading companies. This market exists, although it is not for the general public.”
Also, according to her, options may be of interest to funds and retail traders who have gained a hand in speculative trading.
“Options are an independent and good speculative tool. And if you have positions in futures or in the spot market, it’s just the time to explore new opportunities“, added Yulia Sporysh.
Types of optionsThere are two main types of options — option call and option put. The first gives the right to the contract holder to purchase a certain amount of the underlying asset from the seller (they also say — the inscription) at the strike price on a certain date in the future. This type of option was used in the tomato example.
The put option, on the contrary, gives the buyer of the contract the right to sell the underlying asset at a fixed price. The latter may be higher than the market at the time of expiration, which is beneficial to the trader.
Market participants use the call, predicting an increase in the price of BA, and put — expecting it to decline.
More complex strategies use combinations of these two types of contracts.
There is also the term “covered option”. For example, an option call is covered if the seller has the amount of the underlying asset corresponding to the terms of the contract.
Options may also differ in the style of execution — American or European.
European-style options require the holder to execute the contract exclusively on the expiration date. Such options, in particular, are presented at CME and Bakkt.
American style implies the possibility of contract execution at any time prior to the date of expiration. Options of both styles are traded all over the world, their names have no relation to geographic location.
There are less standardized, exotic options. However, the popularity and importance of such instruments in the financial market is not so great.
Parameters and conditions for trading certain options are described in the specifications for them, which indicate the expiration date, strike price and other elements of the contract.
Premium, strike price and cash optionThe option premium is the amount of money paid by the buyer to the seller. The premium is equal to the value of the contract and, in fact, represents a fee for the risk of adverse changes in the value of the underlying asset.
The option premium is formed by two components:
• Intrinsic value — the amount that the buyer would receive if the contract were currently executed. It depends on the ratio of the price of the underlying asset and the strike.
• Time value — depends on the time remaining until expiration. Usually, the less time it takes to execute a contract, the lower the premium.
As a rule, high price volatility contributes to premium growth, and vice versa. A deal with a close strike price in relation to the current one has much greater chances of closing in profit and, therefore, the premium for such an option will be relatively high.
The strike price is the price fixed in the option at which the buyer of the call option can buy (or sell, if this is a put option) the underlying asset. In turn, the seller of the contract is obliged to sell or buy BA.
Money is an indicator of the ability to receive funds from the exercise of the right to exercise a derivative. In the context of options, cash can be calculated by comparing the spot price of the BA and the strike price of the option. Thus, three options are possible:
• “in the money” option: in the case of a call — if the spot price is higher than the strike (then the intrinsic value of the contract is positive), in the case of a put, on the contrary, if the BA price is lower than the strike;
• option “on money” (or “with one’s own”) — equal strike to current stock quotes, intrinsic value equal to 0;
• the option “out of money” (“without money”) — the exercise of the option is not economically feasible; in such a situation, the current price of the underlying asset is lower than the strike price of the call option or, conversely, the spot price of the BA is higher than the strike price in the case of a put.
Option strategiesThere are many option trading strategies. Four basic approaches can be distinguished.
Long call — buying a call option, the investor expects an increase in the price of the underlying asset above the strike on the expiration date of the contract. Then he will be able to buy an asset at a discount to the market price and thus earn on the difference. If the price drops below the strike, the buyer risks only the premium paid for the option.
Long put — is a kind of alternative to a short position in the spot market. The buyer of the put option hopes to make money, assuming that the price of the BA falls below the strike at the time of expiration. In this scenario, the investor may sell the asset at a higher price than the market price.
Also, through a put option, an investor can limit the risk of a fall in the price of an asset that has a long position open. According to Su Zhu, miners may use the “protective put” strategy, in whose activity a substantial and prolonged drop in the price of mined cryptocurrency is undesirable. Through such tools, miners can provide profitable or even break-even activity.
Short call — the investor acts as the seller of the contract, counting on a decrease in the price of BA below the strike on the date of expiration. However, the higher the price of the asset, the more losses the inscription bears. Thus, the risk of the seller of the contract is unlimited, and the profit potential is limited by the premium on the sale of the call.
Short put — the seller of such an option expects a premium on it, being firmly convinced that the price of the BA will be higher than the strike.
Combinations of these basic strategies may underlie more sophisticated options trading approaches, such as:
• protective put — purchase of a put option for an available asset;
• covered (secured) call — an investor sells a call option to an existing BA or which will be acquired simultaneously with the sale of the option; the strategy reduces the risk of owning an asset, since a fall in its price is partially offset by a premium;
• straddle — a kind of bet on volatility, which implies the purchase of a call and put option on the same asset with the same expiration date and the same strike price;
• strangle — almost the same as straddle, differs only in different strike prices.
ConclusionsOptions are complex financial instruments, their mechanism of work is unlikely to be mastered immediately by most novice traders. Nevertheless, these derivatives may seem interesting to experienced market participants and, in particular, to miners.
The following advantages and disadvantages of options can be distinguished. Of the advantages of these contracts, we note:
- flexibility of use in speculative trading;
- the ability to use many combinations and trading strategies;
- a good tool for hedging risks;
- the ability to use in any trend — upward, downward, sideways.
- the difficulty of understanding the mechanism of work, especially for novice market participants;
- asymmetric conditions and, accordingly, risks for the buyer and seller;
- the complexity of trading strategies;
- the volatility of an option premium, which depends on the proximity of the expiration date and price dynamics in the spot market;
- low liquidity.
Different industry players have different cryptocurrency options. Some consider them promising tools useful for miners, funds, retail traders and the market as a whole. Others are convinced that such derivatives are archaism.
Nevertheless, options are gradually taking root in the cryptocurrency market. This is evident in the dynamics of trading volume and open interest. In addition, more and more exchanges are trying to add support for these contracts, which contributes to increased competition and further development of the industry.
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Hi Parachuters! As part of 2 of 3 from today's rapid catch up series of pending updates, here’s your week at Parachute + partners (6 Dec - 12 Dec'19):submitted by abhijoysarkar to ParachuteToken [link] [comments]
As mentioned last week, Cap and Ice hosted a townhall to talk about where we are at and where we are heading along with ample feedback and Q&A from the community. We covered a lot of ground: "value hypothesis for ParJar, Product Market fit, and our growth approach for 2020...performance of two key PAR utility metrics, staking and gas, and how we see growth for each in 2020...questions from the community and reviewed upcoming community initiatives". Click here to catch up on all that happened. GET Protocol’s $GET token was added to ParJar this week. Belated Birthday wishes to Doc Vic from Cuba. Jason lost a 5k $PAR wager with Cap on Victor’s age. Haha. Congratulations to Martha for winning this week’s Parena. As per the latest Fantasy Premier League (#FPL) update shared by LordHades this week, he is still ruling the charts at the top with NovelCloud and Alexis hot on his heels. From next week, "You can now view your first opponent in the 2019/20 FPL Cup on the My Team page - under Leagues". While you slay those miles with the Parachute Running Club (which has done 44 miles so far BTW), here’s a podcast to listen to. Cap’s recommendation: "It's geared towards people building products - but super super useful to think about any products you use. Skip to like 9 minutes in to skip through all the advertiesments ". Yes, I know. Cap wouldn’t be Cap without typos. Typos FTW!
Parachute-themed shirts designed by Doc Vic and Alejandro on Doc’s birthday. These are sick!
If you want to see yourself on the Parachute world map, make sure to enter your location here. The entries are anonymous. In this week's Parachute Fantasy Football League update, Hang is in the first position followed by Clinton and Andy. Connor made it to the playoffs and is now in 4th position. So it means farewell to Nilz, Ken, Kamo and Cap from this season. CoD mobile players, don't forget to join the Parachute WarZone hosted by Doc Vic from Cuba. I hear there's $PAR and $AMGO to be won! The TTR Hat Contest ended this week with some solid entries running in the lead. Epic creation Wendell! In this week’s creative prompt by Jason, Parachuters had to “do 3 nice things for a total stranger”. Basically, be a true blue Parachuter 😊. For this week's Two-for-Tuesday, Gian made it free-for-all. No theme. Post music as you wish and win 500 $PAR. Cool! Benjamin and Charlotte hosted trivias in TTR this week. Those were loads of fun! Andy announced the start of a College Football Bowl Game Pickem contest in Parachute. 100k $PAR prize pool. Doc Vic hosted another round of Champions League wager this week in TTR.
So much epicness in one picture. Jose, you are a genius!
Andy's Advent Calendar journey continues
Catch up on the latest aXpire update and 20k AXPR burn here and here respectively. As you would already know, instead of pitting both startups against each other, XIO decided to accept both Opacity and Uptrennd into the incubator program and opened up staking for them. This marks the official launch of the XIO Blockchain Incubator and it’s been a roaring start with USD 7k worth of tokens locked up in one hour and Opacity portal getting oversubscribed in no time. Video instructions for staking can be found here. Read up on the startups here. In three days, the total staking crossed 1M XIO levels. Insane! That is a great metric to measure performance. How does the $XIO token play a role in all this? The crew explained in this tweet thread. And with that a series of related discussions got off starting with the possibility of self-nomination for startups. Have a sub-100 CMC project that you think should be part of the incubator? Don’t forget to tag them. Plus, a cool 25k $XIO giveaway was launched. Remember, meaningful conversation is always welcome at the incubator and more often than not, they get rewarded. Check out the latest update on the Birdchain App SMS feature along with an expanded list of supported countries. Silent Notary reduced the $LAW token requirement for running a Masternode from 100M to 20M this week. Russian research company sudexpa.ru also gave its vote of confidence to Silent Notary in terms of its immutability. Wibson Marketing Manager Fi Scantamburlo attended the Latin American Bitcoin Conference Uruguay to speak on Data privacy, monetisation and how Wibson helps achieve these. Opacity now allows shared file preview for uploaded docs.
Shared File Preview on Opacity
Fantom's foray into the Afghan Ministry of Health's efforts to fight counterfeit drugs and other public health initiatives were covered by Forbes this week. Last week, we shared that Sikoba's e-voting platform, Itugen, which is based on Fantom’s Lachesis consensus was released. This week, they published its technical whitepaper. With so many moving parts in the project and so much happening all around, a recap is always a welcome refresher to catch up. $FTM got listed on South Korea’s Coinone with a $KRW pairing. It was also integrated with the IncognitoChain project’s pDEX with a $pUSDT pairing (remember, Harmony was added to the same platform a few days back?). IncognitoChain allows cryptos to be transacted privately using sidechains including those coins/tokens which are not privacy-oriented. Fantom also launched a developer portal and technical documentation ahead of the XAR Network mainnet release. The interoperability bridge is out as well. This allows both ERC20 and BEP2 token holders to move their tokens to the XAR Network. The wallet allows both staking and delegation. For the guide to joining XAR Network as a validator node, click here. A simple guide to staking on XAR Network can be found here. The team also sat down for an AMA with COTI this week. Blockchain Magazine’s interview of Michael was published. Continuing with Uptrennd’s 24 Days of Celebrations started last week, this week they hosted an Escape Room contest and Photo contest. The latest $1UP tokenomics update can be seen here. After 11 months, the platform now has 50k users across 177 countries. Wowza! And wicked stats on the engagement metrics as well. Jeff’s interview with Crypto Beadles came out this week.
A few entries for the Uptrennd Photo Contest
Click here and here for the latest District Weekly and Dev Update from District0x. In case you missed this week’s Dapp Digest, you can watch it here. Aragon fans will be in for a treat since it features Aragon Co-Founder Luis Cuende as a special guest. Remember, we had discussed last week that the Shuffle Monster Raffle had crossed a 10k $SHUF pool. Turns out it got to 13k+. Wow! The latest Hydro developer update is a comprehensive roundup from the entire ecosystem. VCC Exchange listed $HYDRO with a $BTC pairing. Hydro’s security tokenisation protocol, Hail, moved to mainnet this week. The team travelled to Boston for MassChallenge Fintech. Hydro will be hosting a Banking-as-a-Service happy hour next week to talk on how they are building solutions in the BaaS space. For starters, don’t forget to read their article on blockchain applications in finance. The team appeared for an AMA with Apache Traders which also featured a 45k $HYDRO giveaway. Digital payments platform VoPay is now partnered with Hydro for end-to-end payment solutions using Hydrogen API and other Hydro tools. Hydro’s smart contract was audited by Callisto and passed their test with flying colours except for one "low severity" issue. The result: "The contract can be deployed". CTO Tim Allard was interviewed by Ethereum Network Nigeria as part of their Ethereum personality chat series. For the latest update on the community explorer Frost, click here. In Pynk’s first guest blog post, community member (or, Pynkster) Alistaire Wallace talks about what the coming year could hold for Pynk and its community of predictors. Check out the transcript of Sentivate’s AMA with tehMoonwalkeR here.
Sentivate’s new office in PA is shaping up quite well
This week at OST was all about the Pepo app: from angel investor Kartik to Rocket NFT’s Alex Masmej joining the platform, accelerator The Fledge using Pepo Conversations to power community-sourced improvements to businesses, Home for the Holidays Challenge to explain crypto/blockchain to relatives (with a total USD 2k in Pepo coins in prizes) and a “best lifehack” bounty posted by Jason on the app. If you’ve missed all SelfKey news from the past month, you can catch up from the November progress report. Also, did you know that the group Legion of Doom which was once considered to be the most capable hacking group in the world was in a long drawn feud with Masters of Deception in what is now known as the Great Hacker War? Learn more info like this from SelfKey’s latest article on hacking groups. Constellation CEO Ben Jorgensen will be speaking at the Crypto 2020 Summit. If you’re attending, make sure to say Hi. Arena Match announced a trading competition on DDEX with 4M $AMGO tokens to be won. Lucky Bluff Poker will be sponsoring next week’s Arena Match Raffle. The latest Harmony update compilation from the whole team can be found here. In the latest Pangea statistics (Harmony’s experimental staking game to test the limits of its tech), the average staking position is 1.8M $ONE with 75% of participants operate nodes themselves while the rest use delegates. Plus, check out the newest upgrades here. Honest Mining announced mainnet support for the native $ONE token swap. $ONE is also in consideration for listing on Binance US. The token was listed on Pionex this week. The Intellishare website registration and login functions will be down next week for a scheduled upgrade. Also, $INE traders make sure to keep a note of WBFex temporarily disabling the $ETH trading pair. Jobchain’s $JOB token got listed on Bilaxy exchange, P2PB2B exchange, SWFT Blockchain wallet and SWOP.SPACE exchange. The project was also given an A+ score by Xangle. Congrats!
And with that, it’s a wrap. See you again soon with another weekly update. Bye!
Sup folks! Here’s your week at Parachute + partners (4 Oct - 10 Oct'19):submitted by abhijoysarkar to ParachuteToken [link] [comments]
First off, super congratulations to Alexis for becoming a Parachute admin. Woot woot! In the words of Cap: "Long overdue and much appreciated!". Doc Victor hosted a games trivia in Tiproom with 2500 $PAquestion prize. 10 questions. Charlotte’s Math and Voice Clip trivia in Tiproom were another 10 Qs each at 2500 $PAR per Q. Sweet. Ian got $PAR listed in the newly launched McAfeeDex (more on that later). Thank ya Ian! Cryptopreneurs looking for some guidance? Check out Cap’s recommended reading for the week – Haseeb Qureshi of Dragonfly Capital talks about how "pretty much everyone is winging it", how that's part of the journey and how to move from a maybe to a sure thing. Cap says the article “has a hundred powerful little points for building a company (in any space really) that resonate through what we do here at Parachute”. Great stuff! Parachute announced a partnership with Pynk this week. Pynk is an investment platform that uses crowd wisdom to make investment decisions. They will be using ParJar to share USDC and PAR with their community. Welcome on board Pynksters!
Cap, Ice and Shawn in NYC checking out the new WeWork office
View from the office
Victor’s 10 question Friday trivia at aXpire had a 100 $AXPR prize for each question. Neat! Click here to watch the latest weekly recap from aXpire. The new Resolvr promo video was launched. The Resolvr and Bilr twitter handles were started as well. This week’s $AXPR burn saw 200k tokens removed from total supply permanently. CEO Gary Markham was interviewed by PetaCrunch. 2gether’s Crypto Talent contest got coverage from Being Crypto. Founder Salvador recorded training videos for participants of the contest. The platform was featured in an article on Merca2. Spanish speakers, have a look! Emprende TVE did a quick mention, as the team bid farewell to South Summit and travelled to Freshworks Inc's Experience Roadshow. Read up on CEO Ramon’s thoughts on Facebook’s Libra in this Forbes article published this week. The XIO community voted to keep the twitter public in order to keep content available to non-citizens as well. As part of the Binance Dex listing proposal*, the team continued to answer queries raised by the BNB community. Great bit of chatter on the thread on how the XIO ecosystem will work. Andrew (cryptocoindude) wrote a review of the BOMB project which came out this week.
\[As already shared, the switch to Binance Chain has been shelved. $XIO will continue stay on Ethereum chain. But there will still be a token swap. Details will be shared in a future update]*
Bilr UX: simple and intuitive
The $ETHOS to $VGX rebrand requires collaboration from a large set of partners. In line with this, Shingo announced the Rebrand Partner Program. Plus, a shoutout to Voyager from Scott Melker in his CoinTelegraph article was the perfect way to cap off the week. SelfKey is officially out of beta with the latest update. You can read all about it in the detailed article on SelfKey v1.3.0. Also, a summary of all that has happened in September can be found here. We have covered most of these in previous updates. John McAfee launched his self branded decentralised exchange McAfeeDex. This is the first white label Dex built on the SwitchDex contract. Massive! The news was featured on CoinTelegraph, Decrypt, Bitcoin.com, AMBCrypto, Bitcoinist, Block Publisher, Coinspeaker and U.Today. Here’s a guide on how to use the Dex. The smart contract and front end is open sourced and there are bounties to BUIDL more fun stuff on it. Listing any ERC20 on the McAfeeDex is free and the Dex will support more blockchains in the future. SwitchDex will also be offering anyone the chance to launch their own Dex’es called portals built on their smart contract. Click here to see how. Platform fees from McAfeeDex will be distributed to exchange operators and ESH and SDEX token holders. Want to spend a day with the man himself? Get in on the ESH Trading Competition! Also, the social media bounties were distributed this week.
McAfeeDex vs Others. Check the last row. Haha
For the technically inclined, Andre Cronje’s latest post explains Fantom’s current project status. A community member got Uptrennd’s $1UP token listed on McAfeeDex. Uptrennd underwent some upgrades this week while the community partied on Meme Monday. $1UP deposits are now live on the platform. Plus, a few other updates can be seen here. There’s also a post to read all the details on the deposit feature. Along with the consistent rise in Alexa rankings, Google ranking has steadily gone up as well. Congrats! Here’s looking at you Uptrennd crew! Amazing crypto success story of the week has to be Jarau’s journey of buying a laptop with his earned points on the platform. Even Altcoin Magazine featured this. Big up to ya Jarau! Catch up with the latest District Weekly from District0x by clicking here. Hydro entered into a partnership with OmiseGo to make use of their plasma chain tech so that Hydro Pay doesn’t stall even when Ethereum chain slows down. Biz Dev Mark Anstead was also in DevCon5 in Osaka this week to spread the word on Hydro and to demo OmiseGo’s plasma implementation in Hydro Pay at $OMG’s booth. As the Hydro crew prepared for their webinar on financial wellness to be held in a few weeks, their article on this hit the stands. Co-Founder Mike Kane also wrote about its use-cases and about accelerating of fintech innovation in an Oracle blog post. This week we got to see another sneak peek into the Hydro Vault which is currently under development. Super slick! KPMG Turkey became a certified member of the Hydro Partner Program. This will allow them to offer all Hydrogen solutions to their enterprise clients. Noice!
Hydro Vault is sure to grab some major eyeballs
As part of its Notary Consilium, Silent Notary set up a dedicated Telegram group for this. In the run up to DevCon5 at Osaka, beta testing of OST’s Pepo app saw it become the #1 non-game Ethereum dApp. Awesomeness! The formal live beta launch of Pepo saw founder Jason Goldberg and co-founder Benjamin Bollen introduce the app for the first time at Building the New Web and EthPlanet Lightning Talks events to DevCon5 attendees. Don’t forget to get the app today in order to catch your favourite crypto thought leader on there – from Bobby Ong to Amanda Gutterman to Jordan Spence and many more. The launch of Pepo was also covered by Decrypt in a feature article. Click here for pics from the Pepo sponsored Shabu Shabu dinner and pub crawl. Fun! And if you were in Osaka, hope you didn’t miss the Crypto Grows on Trees art exhibition. Another event sponsored by Pepo. Also, Pepo stats can be tracked on the OSTWatch as well. This week at Constellation involved the core team sharing insights about the project on various platforms. Co-Founder Ben Jorgensen shared some quick thoughts on how the team works on BizDev that makes it stand out from the rest. BD VP Benjamin Diggles travelled to Oregon Venture Blockchain Studio Demo Day to talk about $DAG. Read up on VP of Finance Mathis Goldmann's thoughts on Constellation's role in the future of blockchain - "The solution to this issue (of scalability) is third generation horizontally scalable blockchains like Constellation…". Ben’s interview with FomoHunt had a few easter eggs (*cough partnerships *cough) peppered in between. The Daily Chain covered the project in a detailed feature. Tons of $BAGS tokens were given away this week in a community-based SWOT analysis sprint on the project. Also, here’s a call-to-action for content creators. BAGS is looking for you. Collab opportunity FTW!
And with that, it’s a wrap. See you again soon with another exciting update. Bye!
ETH: 0x4e03Bf5CCE3eec4Ddae4d3d6aAD46ca4f198AeD6 BTC: 1GqWMZRRygRJJWYYTWHkAVoRcgyQHjgBMZ XMR: 42Y1S1KBoPk381kc7hA68zaiC78BxMoCADjLrFcTdWiE7ejhZc49s1t9i7P2EmTnHsLDiKoSUiogCbLVHXRJxjrCT4WG8ic XRB: xrb_1bpzh745s9kzk8ymfnks3jtdi65ayumdstokzd4yw4ohu3fopxmiocjcntcu
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TIME: Can’t Trust Your Ruler? Go Bitcoin. As 2018 draws to a close, TIME appeared to cap a year of mixed reviews of Bitcoin with an acknowledgment of at least some of its fundamental use cases. My @TIME column on why bitcoin matters for freedom. For billions living under authoritarianism, it can be an alternative money system and an escape from economic control. Binance, which recently introduced its own blockchain, is launching tokens pegged to major cryptocurrencies and will soon offer a Bitcoin-pegged coin too, according to a company spokesperson. on Monday, according to Binance. But it might impact Bitcoin’s price in other ways, says Zhao. Miners may also be more willing to hold onto their Bitcoin for longer in lieu of selling at prices ... Binance CEO and founder, Changpeng Zhao (CZ) is positive that Bitcoin may value at $1million one day in an interview with Altcoin Daily. However, considering that the price prediction came from a quickfire, true, or false segment at the end of the interview, it would be wise to take this valuation with skepticism. The questions swirling around Binance could hardly come at a worse time. With bitcoin in the midst of a bull run that has surpassed year-to-date gains of Apple, Amazon, Google and Facebook, news ... In the first part of the Binance Blog Trader Series featuring Markos Katsanos, we explore the relationship between Bitcoin and other cryptocurrencies and traditional assets.. Read the Introduction of the Binance Blog Trader Series Here. Key Takeaways - Bitcoin correlations with other cryptocurrencies were strong before, compared to the current market.As altcoins mature, they begin to decouple ... This article was originally published by 8btc and written by Vincent He. Since May 1, 2019, bitcoin’s price has been rising, reaching a top of over $6,000. As the whole cryptocurrency industry was enjoying the rise, an unexpected hack put a stop to the rise of bitcoin. The major exchange Binance was hacked for $40 million.
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